Last November, Master FX joined over 1,100 exhibitors at the IAAPA Expo in Orlando, marking our 9th year showcasing the latest innovations in special effects. Amid the traffic of more than 38,000 visitors perusing the show floor, a team of IAAPA officials emerged from the crowd and approached our booth with an announcement: Genesis had just won a Brass Ring Award.
A milestone worth celebrating, and the start of something new.
What is IAAPA?
Founded in 1907, the International Association of Amusement Parks and Attractions (IAAPA, to save some time) is the premier organization for the global attractions industry, hosting expos across the US, Europe, Asia, and the Middle East. Its members design, build, operate, and supply attractions of all kinds, from theme parks to museums and cruise ships. For us, it’s a chance to put our effects in front of that community and demonstrate how they can take attractions to the next level.
What is the Brass Ring?
In the late 1800s, carousel riders reached out to grab metal rings as they spun past, usually iron or steel. A lucky few came away with brass, which earned them a free ride or a special prize. The brass ring became a classic symbol of rare opportunity and success. Today, the Brass Ring Awards, judged by a panel of industry professionals, celebrate excellence, innovation, and leadership among IAAPA members and exhibitors worldwide.
How Genesis Grabbed the Ring
Genesis landed its Brass Ring in the "Best New Product in Applied Technology" category. This isn’t just about special effects; it’s about emerging tech that simplifies processes, enhances sustainability, delivers solutions, and transforms experiences.
Low fog isn’t a new effect, but the way Genesis delivers it is unprecedented. Attractions can now ditch the dewar tanks without giving up high volume output. The modular system uses interchangeable fog machines to fit spaces of all sizes, all controlled from one simple interface. Multiple fluid options let users fine tune hang time and density, while adjustable fan speed control sets the rate of flow. Maintenance is just as simple: internal pumps remove condensation to keep the effect dry, and tanks and equipment swap out in seconds.
Master FX didn’t set out to build just another low fog generator. The mission was to change the game entirely. A decade of R&D, relentless testing, and the pursuit of perfection resulted in Genesis. The high honor on one of the industry’s biggest stages was just the cherry on top.
What's Next
There’s no denying the Brass Ring meant a lot to the team. We gave Genesis everything we had, and then some. Seeing that work recognized on one of the industry’s biggest stages is something we won’t forget. But it’s not a finish line. If anything, it’s proof we’re on the right track, and it only pushes us to keep testing the boundaries of special effects. That’s why we’re excited to bring the all-new Atlas 2 to IAAPA this year. Just like Genesis, it was built with one goal in mind: to change the game.
See the award winning Genesis, and the all new Atlas 2 at IAAPA 2026. Booth S384.